Wheels That Work
When planning and designing wheels for a custom off road vehicle there are several elements that must be taken into account for proper fitment and function. Each and every style of Alpha wheels is designed with the following mission critical components in mind.
Meet the ALPHA team
James Chen - ALPHA Dog
Serial Entrepreneur, has Been in the Automotive Wheels and Accessories business for 30 years, (yes, he is old). He has been wheeling his ‘94 Defender 90 since 1994. He identified a need in the overlanding space for high quality, modest priced wheels and products, that are well built and no-nonsense. He founded ALPHAequipt.
Wheels: Mercedes-Benz G 4x4 Squared (He is the shortest guy here, but has the tallest vehicle)
Chris Quimbo - ALPHA Q
Coming from 20+ years in the import tuning scene, Chris discovered the fun of thrashing around in the dirt after picking up a Lexus GX470. Whenever he's not wheelin', you can find him playing with bulldogs or grooming his mustache. Classically trained in the world of Organizational Management, Chris heads up Sales and Marketing for ALPHAequipt.
Wheels : Lexus GX470
Steven Nghe - ALPHA G
Steven is no stranger to the Southern California car culture. He’s been highly instrumental in developing the local euro scene and brings his proven hustle to the alpha team. On top of that, he manages a plethora of highly successful social media pages and never takes off his hat. Tell you the truth, I don't even know what color his hair is.
Wheels: Toyota 80 series Land Cruiser
Join the alpha movement
Promotions, new products and sales. It's good stuff, we don't like spam either.