NOW AVAILABLE! - The Foxtrot
Drawing inspiration on classic designs from the past and blending it with the ALPHAequipt DNA, we've created a wheel for those who are into timeless multi-spoke designs. We will be offering this style in 15" and 17" variants for popular Chevy, CUV, Jeep, and Toyota platforms. You can now browse for your fitment under the wheels drop-down menu!
Meet the ALPHA team
James Chen - ALPHA Dog
Serial Entrepreneur, has Been in the Automotive Wheels and Accessories business for 30 years, (yes, he is old). He has been wheeling his ‘94 Defender 90 since 1994. He identified a need in the overlanding space for high quality, modest priced wheels and products, that are well built and no-nonsense. He founded ALPHAequipt.
Wheels: Mercedes-Benz G 4x4 Squared (He is the shortest guy here, but has the tallest vehicle)
Chris Quimbo - ALPHA Q
Coming from 20+ years in the import tuning scene, Chris discovered the fun of thrashing around in the dirt after picking up a Lexus GX470. Whenever he's not wheelin', you can find him playing with bulldogs or grooming his mustache. Classically trained in the world of Organizational Management, Chris heads up Marketing for ALPHAequipt.
Wheels : Lexus GX470
Kris Serrano - ALPHA K
Kris Serrano heads Sales for ALPHAequipt. He has been in the aftermarket automotive industry for over 20 years, both in the retail and wholesale aspects. Need to know anything about Pop Culture related? Ask Kris! Movies? Check! Music? Check! Comics? Check! He is a geek, and owns it.
Wheels: Jeep JL
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